THE WINS

• $3.46M in attributed revenue from email

• 31.12% of total brand revenue attributed to email

• 993.8% YoY growth in email/SMS revenue

• Contributed to paid media reinvestment and helped secure early-stage funding
  
  

THEIR CONSTRAINTS

Create had strong product-market fit but lacked a retention system to support rapid scaling. Revenue was too dependent on cold traffic, with no post-purchase strategy to nurture customers or drive second and third-time purchases.

Email was underperforming—only 14% of email attributed revenue and overreliance on discounts.

Deliverability was also suffering, with high unsubscribe and spam rates dragging down engagement.

Core flows were missing or underbuilt—especially replenishment, winback, and post-purchase sequences—leaving major revenue on the table.

They had a great brand, but no system to turn that traction into sustainable, compounding growth.

OUR SOLUTION

We rebuilt Create’s retention system from the ground up to turn one-time buyers into loyal subscribers and lift performance across the board:

Launched a full flow ecosystem — including replenishment, winback, post-purchase, and review requests

Redesigned campaigns with a stronger brand voice, better merchandising, and higher engagement

Improved segmentation to deliver the right message at the right time

Reduced discount reliance by blending promos with value-driven, educational content

Integrated SMS to support product launches, drive urgency, and increase repeat conversions

Synced strategy with paid media to help fuel sustainable scale