THE WINS
$2.22M in attributed email & revenue (during our first year)
38.23% of average monthly retention revenue driven by owned channels
223% YoY lift in attributed retention revenue
Streamlined retention systems now fueling consistent, high-margin growth
THEIR CONSTRAINTS
Before partnering with us, MASA didn’t have a clear customer journey to guide new buyers toward becoming loyal fans.
Previous retention work was handled by offshore contractors who didn’t fully understand the brand, product benefits, or the health-conscious customer base—leading to messaging that felt off, lacked conviction, and was often riddled with typos.
Most campaigns were image-only (hurting deliverability), sent to the entire list with no segmentation, and flows were either generic or incomplete. Despite a growing list and strong brand, repeat revenue was leaking through the cracks.
OUR SOLUTION
We restructured MASA’s retention engine from the ground up, built for storytelling, education, and sustained performance:
Built and optimized a complete flow system: welcome, abandonments, post-purchase, replenishment, loyalty, VIP, and custom segment based automations based on repeat customer behavior
Redesigned campaign strategy with proper segmentation, text-image balance, and high-conviction messaging
Activated SMS as a complementary channel for product launches, education, and LTV growth
Integrated brand storytelling (Steven’s voice, product education, ingredient highlights) into the lifecycle
Launched monthly reporting + testing loops to support broader marketing and product initiatives
