THE WINS

• 176.4% lift in email revenue in the first 90 days

• 38.6% of total brand revenue now attributed to email & SMS (benchmark = 30%)

• 46.3% YoY growth in 2024 retention revenue

• Current 3+ year partnership built on strategic alignment, high creative quality, and consistent execution
  
  

THEIR CONSTRAINTS

When Pluck came to us, they had a loyal customer base and strong brand mission—but their retention systems weren’t maximizing that momentum. Campaigns lacked cadence, flows were under-optimized, and new products weren’t being integrated into the customer journey.

They needed more predictability in revenue, and a team that could act as a long-term partner—not just a vendor.

OUR SOLUTION

We designed a retention system tailored to Pluck’s brand values and growth vision:

Revamped the manual campaign strategy with weekly 3-4x sends of conviction building content

Built and optimized key flows: cross-sell, subscription nurture, VIP, winback, and post-purchase

Integrated new products into campaigns + automations

Created audience segments to improve delivery, engagement, and lifetime value

Provided ongoing reporting, split testing, and strategic support aligned with paid and product efforts

Became a true extension of their internal team—proactive, consistent, and fully hands-on