THE WINS
$1.99M in attributed revenue
43.24% average attributed revenue (industry benchmark = 30%)
Set a new BFCM record: $448K in email revenue in November 2023 after partnering
20.8% YoY increase in email conversion rate
THEIR CONSTRAINTS
Before partnering with us, Sauna Space had a solid email foundation but wasn’t reaching its full potential.
Campaigns leaned heavily on promotions, lacked consistency, and weren’t personalized to different audience segments. Only 21 emails had been sent in the 90 days prior—most to the full list—limiting engagement and hurting performance.
Flows were underdeveloped or missing entirely, and there was no clear customer journey to turn one-time buyers into brand evangelists. Pre-purchase education, post-purchase experience, and retention touchpoints were full of gaps.
OUR SOLUTION
Launched a full flow ecosystem built around milestone conversions (sauna → upgrades → accessories → replacements)
Established a 90-day campaign calendar mixing content, education, product storytelling, and promos
Rebuilt campaigns with better segmentation, targeting, and design strategy to boost deliverability and clickthrough
Developed pre-arrival and post-purchase flows to reduce returns, reinforce value, and build trust
Rolled out split testing, monthly reporting, and optimization loops in sync with paid + product strategies
Activated SMS to support key flows and campaigns with segment-specific targeting
