TRU KAVA started from $0 retention revenue → $51,893.28 in first month

TRU KAVA started from $0 retention revenue → $51,893.28 in first month

TRU KAVA started from $0 retention revenue → $51,893.28 in first month

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THE WINS

  • Started from $0 retention revenue → $51,893.28 in first month (launched just before BFCM)

  • Set a new all-time BFCM sales record

  • Averaging 41.28% attributed revenue (benchmark: 30%)

  • 641.4% YoY retention revenue growth from 2023 to 2024

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THEIR CONSTRAINTS

Before partnering with us, Tru Kava had no retention infrastructure—no email or SMS platforms, no flows, no campaigns. Revenue was entirely dependent on cold traffic (and hoping customers would return without communication).

There were no automations to support the customer journey, no way to recover lost sales, and no strategy to build brand loyalty after purchase. They needed to launch fast—with Black Friday just around the corner.

OUR SOLUTION

Set up Klaviyo + Postscript, merged Shopify data, and implemented opt-in capture

Launched a high-velocity BFCM campaign cadence in under 10 days

Built core flows: welcome, abandonments, post-purchase, winback, replenishment, subscription nurture

Created value-driven content to educate, retain, and inspire product engagement

Integrated SMS for high-intent moments and replenishment reminders

Continue to support paid + retail expansion through retention-fueled cash flow

Muzamal Hussain
David Reid
David Reid
Seth
Seth
Seth

Retention Studios has been a great partner for Ancient Crunch. On the qualitative side, the emails they write are consistently send-ready with de minimus review for my team, they are active participants in building a campaign schedule, and frankly the emails are just beautiful. Quantitatively, Retention has helped us to dramatically improve our repeat performance, and account for 38.2% of our online business today.

Seth

Co-Founder

Muzamal Hussain
David Reid
David Reid
Seth
Seth
Seth

Retention Studios has been a great partner for Ancient Crunch. On the qualitative side, the emails they write are consistently send-ready with de minimus review for my team, they are active participants in building a campaign schedule, and frankly the emails are just beautiful. Quantitatively, Retention has helped us to dramatically improve our repeat performance, and account for 38.2% of our online business today.

Seth

Co-Founder

Muzamal Hussain
David Reid
David Reid
Seth
Seth
Seth

Retention Studios has been a great partner for Ancient Crunch. On the qualitative side, the emails they write are consistently send-ready with de minimus review for my team, they are active participants in building a campaign schedule, and frankly the emails are just beautiful. Quantitatively, Retention has helped us to dramatically improve our repeat performance, and account for 38.2% of our online business today.

Seth

Co-Founder