THE WINS

• $70K in the first 4 hours of launch, leveraging a pre-built audience

• $83.8K in additional revenue generated through retention in just a few weeks

• 25.89% of total revenue now attributed to retention and growing as build continues

• Brand-new ecosystem built from scratch—flows, campaigns, segmentation, and strategy
  
  

THEIR CONSTRAINTS

VANDY launched with no retention systems in place—no Klaviyo setup, no flows, no SMS, and no customer journey to support growth beyond launch day.

Despite sharing founders with MASA, this was a completely new brand, audience, and strategy. To scale successfully, they needed a full retention engine that could turn buyers into loyalists, repeat purchasers, and long-term subscribers—from day one.

OUR SOLUTION

We hit the ground running, building the full ecosystem from scratch and helping power one of the most successful launches to date:

Setup the full Klaviyo & sms tech stack, with opt-in capture, segmentation, and compliance

Designed and launched all foundational flows: welcome, abandonments, post-purchase, replenishment, winback, and more

Created a launch email + SMS campaign that drove $70K in 4 hours

Developed a strategic campaign cadence and messaging plan to drive sustained retention revenue

Integrated with paid efforts and creative to ensure a seamless brand experience from acquisition to reorder